
Introduction
Apollo.io is the dominant B2B contact database. 275 million contacts, solid email finding, decent sequencing, fair pricing. For teams that need a large, filterable database of potential buyers, it is hard to beat on raw volume.
But here is the honest truth about Apollo: it is a database of who could buy. It tells you nothing about who is buying right now.
That gap — between potential buyers and active buyers — is the gap that kills reply rates. And it is the gap that Typpout was built to close.
The fundamental problem with database outbound
Apollo's model is filter-based. You define your ICP — company size, industry, job title, tech stack — and Apollo gives you a list of everyone who fits those filters. You then send outreach to that list.
The problem: every person on that list is equally cold. The VP of Sales who is actively researching outbound tools right now looks identical in Apollo to the VP of Sales who replaced their entire outbound stack six weeks ago and has no intention of switching anything. Both match your filters. One is a warm prospect. One is a waste of time.
Apollo cannot tell you which is which. Typpout can.
How Typpout finds buyers Apollo cannot
Real-time social signal monitoring Typpout monitors LinkedIn, Twitter, and Instagram in real time for people in your ICP who are actively showing buying intent. Posting about the problem you solve. Engaging with competitor content. Announcing a new sales hire. Commenting on outbound strategy threads. These are people who are currently thinking about buying — not just people who fit a filter.
Intent before contact Typpout starts with intent and works backward to contact details. Apollo starts with contact details and ignores intent entirely. The result is that Typpout's leads are warm by definition. They have done something in the last 7 days that signals they are in market.
Signal-based personalisation Because Typpout knows why a lead is relevant — the specific thing they did that surfaced them — every message can reference that context. "I saw you posted about your reply rates dropping last week" is a fundamentally different opener from "Hi [first name], I noticed you work in sales at [company]." One is a conversation starter. One is a template.
AI Reply Agent Apollo helps you reach people. Typpout helps you convert them. The AI Reply Agent handles every inbound response immediately — qualification, objection handling, demo booking — so warm leads never go cold waiting for a human response.
Feature comparison
Feature | Apollo.io | Typpout |
|---|---|---|
Contact database | 275M+ contacts | Intent-sourced leads |
Real-time social signals | No | Yes — LinkedIn, Twitter, Instagram |
Intent-based lead scoring | No | Yes — 30+ signal types |
Signal-based personalisation | No | Yes |
Cold email sequencing | Yes | Yes |
LinkedIn outreach | Basic | Advanced with signal context |
AI Reply Agent | No | Yes with human handoff |
Done For You option | No | Yes at $990/month |
Pricing from | $49/month | $99/month |
Typical reply rate | 2–3% on cold lists | 8–11% on intent leads |
The reply rate math
At 2% reply rate on 1,000 emails: 20 replies, roughly 6 to 8 demos. At 9% reply rate on the same 1,000 emails: 90 replies, roughly 27 to 30 demos.
Same volume. Same copy. Same ICP. The only variable is whether the leads are cold or intent-sourced.
That difference compounds every month. Four times as many demos means four times as many chances to close. Over 6 months that is the difference between $10K MRR and $40K MRR at the same outreach volume.
When to use Apollo alongside Typpout
Many teams use both. Apollo for database-driven cold email volume. Typpout to identify which of those Apollo contacts are currently showing buying intent — and to run separate intent-sourced outreach on top.
Running Typpout's signal detection against an Apollo list consistently increases reply rates by 3 to 5x on the same contacts, because you are prioritising the people who are actively in market rather than treating the list as uniformly cold.
Pricing
Apollo starts at $49/month. Typpout starts at $99/month with a 14-day free trial. Done For You at $990/month.
Start at typpout.com or book 15 minutes: https://calendly.com/grow-with-typpout/demo













