Lusha Pricing 2026: Credit Costs, Per-User Fees, and Total Stack Expenses
Full breakdown of Lusha pricing in 2026 including free plan limits, Pro and Premium credit allocations, per-user multiplication, and the true cost of building an outbound stack around Lusha.
Full breakdown of Lusha pricing in 2026 including free plan limits, Pro and Premium credit allocations, per-user multiplication, and the true cost of building an outbound stack around Lusha.
- Lusha Pricing Plans (June 2026)
- The Real Cost: Lusha + Stack
- Who Gets Value from Lusha’s Pricing
- The Alternative Model
Lusha’s pricing model combines per-user subscription fees with credit-based contact reveals, creating a cost structure that scales linearly with both team size and prospecting volume. For solo users, Lusha is affordable. For growing teams, the math gets expensive quickly — especially when you factor in the supplementary tools Lusha does not include.
Lusha Pricing Plans (June 2026)
| Plan | Monthly per User | Credits per User | Total Cost (5 users) | Cost Per Credit |
|---|---|---|---|---|
| Free | $0 | 50/mo | $0 | $0.00 |
| Pro | $49 | 160/mo | $245/mo | $0.31 |
| Premium | $79 | 400/mo | $395/mo | $0.20 |
| Scale | Custom | Unlimited | Custom | Negotiated |
Credit Mechanics
Each Lusha credit reveals one contact’s information (email + phone when available). Credits are consumed per reveal, not per data type — meaning one credit gets you both the email address and phone number for a single contact.
Unused credits do not roll over on standard plans. Any credits remaining at the end of your billing cycle are forfeited. This creates pressure to use all credits each month, which can lead to less targeted prospecting just to “use up” the allocation.
Team credit pools: On Premium and Scale plans, credits can be pooled across team members rather than siloed per user. This is more efficient for teams with variable prospecting volumes across individuals.
The Real Cost: Lusha + Stack
Lusha provides contact data but not the tools to use it. Building a functional outbound workflow requires additional subscriptions:
| Component | Tool | Monthly Cost |
|---|---|---|
| Contact data | Lusha Premium (1 user) | $79 |
| Email verification | ZeroBounce | $16 |
| Email sending | Instantly Growth | $37 |
| LinkedIn outreach | Manual (free) or Expandi ($99) | $0-99 |
| CRM | HubSpot Free or Salesforce ($25+) | $0-25 |
| Total single-user stack | $132-256/month |
For a 5-person team, this stack costs $660-1,280/month — approaching ZoomInfo territory while providing significantly less functionality.
Who Gets Value from Lusha’s Pricing
Lusha’s pricing works well for:
- Recruiters who need phone numbers for candidate outreach and can justify the per-contact cost.
- Individual SDRs on the free plan who need a limited number of contact reveals per month.
- Account executives who need to reach specific stakeholders at target enterprise accounts and value phone accuracy over volume.
The pricing becomes poor value for:
- High-volume SDR teams where 160 credits per user runs out in 3-4 days of aggressive prospecting.
- Teams that primarily use email — Lusha’s email accuracy does not justify the premium over cheaper alternatives like Hunter or Skrapp.
- Agencies managing multiple client campaigns where per-user pricing multiplies rapidly.
The Alternative Model
Typpout provides phone data and email data through multi-provider waterfall enrichment — matching Lusha’s data quality without the per-credit anxiety. Combined with real-time social intent signals, AI outreach, and autonomous meeting booking, the full pipeline cost is often less than Lusha alone.
Stop paying per phone number. Start paying per pipeline outcome. See Typpout pricing.