Clay Pricing 2026: Data Credits, Actions, and Total Cost of Waterfall Enrichment
Detailed breakdown of Clay pricing in 2026 covering Launch and Growth plans, data credit vs action credit differences, per-enrichment costs, and total cost analysis for RevOps enrichment workflows.
Detailed breakdown of Clay pricing in 2026 covering Launch and Growth plans, data credit vs action credit differences, per-enrichment costs, and total cost analysis for RevOps enrichment workflows.
- Clay Pricing Plans (June 2026)
- Clay vs Point Solutions: Total Cost
- When Clay Pricing Delivers ROI
- The Simpler Path to Quality Data
Clay’s pricing model is designed for power users who understand the value of multi-source enrichment — and are willing to pay for it. But the dual credit system, usage-based consumption, and premium entry price create a cost profile that requires careful analysis before committing. Here is how Clay pricing actually works in 2026.
Clay Pricing Plans (June 2026)
| Plan | Monthly | Data Credits/Mo | Actions/Mo | Enrichment Providers |
|---|---|---|---|---|
| Launch | $185 | 2,000 | 50,000 | 75+ integrations |
| Growth | $495 | 10,000 | 200,000 | 75+ integrations |
| Enterprise | Custom | Negotiated | Unlimited | Custom data agreements |
Understanding the Dual Credit System
Data Credits are consumed when Clay queries external data providers for contact information. Each enrichment lookup (email finding, phone number lookup, company data pull) costs data credits. The number of credits per lookup varies by provider and data type.
Actions are consumed when Clay runs any workflow step — applying formulas, running AI prompts, making API calls, or processing rows in your table. Actions are the “computational” credits that power workflow automation.
This means a single prospect enrichment might consume: 3-5 data credits (waterfall across multiple providers) + 5-10 actions (workflow processing, AI research, CRM push) = 8-15 credits total per contact.
Cost Per Enriched Contact
| Enrichment Depth | Credits Consumed | Cost at Launch Plan | Cost at Growth Plan |
|---|---|---|---|
| Email only (1 provider) | ~1-2 data credits | ~$0.09-0.19 | ~$0.05-0.10 |
| Email waterfall (3 providers) | ~3-5 data credits | ~$0.28-0.46 | ~$0.15-0.25 |
| Full enrichment (email + phone + company) | ~5-8 data credits | ~$0.46-0.74 | ~$0.25-0.40 |
| Full enrichment + AI research | ~8-15 credits total | ~$0.74-1.39 | ~$0.40-0.74 |
At the Launch plan, fully enriching a contact with AI research costs $0.74-1.39 — significantly more expensive than a single email lookup on Hunter ($0.10) or Apollo (unlimited). The premium buys you higher accuracy and richer data, but the per-contact economics matter at volume.
Monthly Contact Capacity
| Plan | Simple Email Enrichment | Full Waterfall + AI |
|---|---|---|
| Launch ($185) | ~1,000-2,000 contacts | ~150-250 contacts |
| Growth ($495) | ~5,000-10,000 contacts | ~700-1,250 contacts |
Teams doing high-volume prospecting (5,000+ contacts/month) will need the Growth plan minimum — and may need to purchase additional credit packs during peak months.
Clay vs Point Solutions: Total Cost
| Approach | Monthly Cost | Monthly Contacts | Data Quality |
|---|---|---|---|
| Apollo Professional (1 user) | $79 | Unlimited reveals | Single source, moderate accuracy |
| Hunter Growth | $149 | 5,000 searches | Single source, high accuracy |
| Clay Launch | $185 | 1,000-2,000 | Multi-source, highest accuracy |
| Clay Growth | $495 | 5,000-10,000 | Multi-source, highest accuracy |
Clay costs more per contact but delivers measurably higher data accuracy and richer context through multi-source enrichment. The question is whether that quality premium translates into proportionally better outbound results for your specific use case.
When Clay Pricing Delivers ROI
- Your outbound conversion rate is limited by data accuracy rather than messaging or volume.
- You need to combine data from multiple specialized providers (company data from one, phone from another, tech stack from a third).
- You have RevOps capacity to build and maintain enrichment workflows.
- Your average deal value is high enough that the per-contact enrichment cost is trivial relative to revenue.
The Simpler Path to Quality Data
Typpout provides multi-provider waterfall enrichment — the same quality advantage Clay offers — built into an autonomous prospecting pipeline. No workflow building, no dual credit monitoring, no separate sending platform. Signal detection, enrichment, outreach, and meeting booking in a single platform.
Waterfall quality. Flat simplicity. See Typpout pricing.